New Delhi, March 19, 2026 — Shalimar Paints, one of India’s oldest paint manufacturers with a legacy spanning more than 120 years, has been recognised as the Most Trusted Brand of India at the 6th Edition of the Most Trusted Brands of India Awards 2026, marking the second consecutive year the company has received this distinction.
The annual awards platform honours companies that have demonstrated sustained consumer trust, transparency, consistent product performance, and long-term brand credibility across dynamic market environments. Shalimar Paints’ back-to-back recognition reinforces its standing in an industry where reliability and quality are key differentiators for both homeowners and professional users.
Legacy Meets Contemporary Relevance
Founded in 1902, Shalimar Paints has evolved from a pioneer in India’s coatings industry into a brand respected for its performance and durability. Its products have adorned and protected numerous iconic structures across the country, from historic landmarks to modern industrial installations, underscoring its deep roots in India’s built environment and infrastructure lifecycle.
In an industry increasingly driven by new technologies and heightened consumer expectations, the award highlights Shalimar’s ability to balance its century-old heritage with contemporary market relevance. The brand’s focus on product innovation, expanded distribution networks, and responsiveness to consumer preferences has helped deepen its connection with customers nationwide.
CEO’s Take on Trust and Responsibility
Mr. Kuldip Raina, Managing Director & CEO of Shalimar Paints, said the repeat recognition is not just an accolade but a “responsibility to uphold the confidence customers and partners place in the brand.” He emphasised that trust is earned through consistent delivery of quality products and long-term stakeholder engagement rather than by legacy alone.
“Winning trust once is an achievement. Earning it again is a responsibility, and one we feel deeply. Our commitment to performance and consistency remains unwavering as markets evolve,” Raina added.
Industry Context and Brand Differentiation
The Indian paint and coatings sector has grown into one of the world’s fastest-growing markets, driven by rising urbanisation, housing demand and commercial infrastructure projects. While the organised segment is dominated by a few large players, legacy brands like Shalimar continue to hold relevance due to their historical engagement with professionals and end-users.
Analysts note that in a crowded market, sustained consumer trust — reflected in repeat recognition at reputed brand platforms — can bolster a company’s standing with dealers, architects and homeowners alike, potentially translating into stronger sales traction across regions.
As Shalimar Paints leverages this renewed endorsement, the company is expected to reinforce its strategy around product performance, customer experience and brand visibility in India’s evolving paint landscape.
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