Tanvi Swami Joins PepsiCo India as Marketing Director

PepsiCo India has appointed Tanvi Swami as Marketing Director, where she will lead marketing for the company’s flagship beverage brands – Pepsi, 7UP and Mirinda. Swami announced the move on LinkedIn on 28 July 2026, calling it an opportunity to join “such a dynamic team with iconic brands.”

Swami joins PepsiCo after more than three years at Pernod Ricard India, where she most recently served as Marketing Director, leading premium spirits portfolios including Chivas Regal, The Glenlivet, the company’s gin brands and Lillet. Prior to that, she spent over seven years at Kellogg Company working on brands such as Kellogg’s Chocos, Muesli, Granola and Special K, and earlier held marketing and sales roles at Britannia Industries on brands including Tiger biscuits.

What Does Tanvi Swami’s Appointment Signal for PepsiCo India’s Marketing Strategy?

Swami’s move to PepsiCo India as Marketing Director brings cross-category FMCG experience spanning spirits, breakfast cereals and biscuits into the company’s core carbonated beverage portfolio. With over 15 years of experience and an MBA in Marketing and Finance from the Indian School of Business, her appointment suggests PepsiCo is looking to refresh brand strategy for Pepsi, 7UP and Mirinda at a time when Indian beverage majors are contending with intensifying competition from regional and quick-commerce-native challenger brands.

What Does This Mean for India’s Beverage and FMCG Marketing Talent Pool?

The appointment is part of a broader pattern of senior marketing talent moving between India’s largest FMCG and beverage companies, as brands compete for leaders with proven experience managing iconic, high-visibility portfolios. Swami’s trajectory across Britannia, Kellogg, Pernod Ricard and now PepsiCo illustrates how marketing leadership is increasingly built through cross-category exposure rather than staying within a single sector.

Industry Reaction and Expert Commentary

Swami’s announcement drew congratulatory responses from industry peers on LinkedIn, consistent with the visibility such senior FMCG marketing appointments typically attract in India’s advertising and marketing community. The move was tracked among the day’s top advertising and marketing headlines alongside other leadership changes, including new appointments at Dentsu India and Darwinbox, reflecting a broader wave of senior marketing reshuffles in India during the last week of July 2026.

What Happens Next?

Swami is expected to take charge of brand strategy and campaign direction for Pepsi, 7UP and Mirinda in the coming weeks. Industry watchers will look for early signals of her strategic priorities, particularly around how PepsiCo positions its cola and carbonated portfolio against rising competition from regional beverage brands and shifting consumer preferences toward healthier and vernacular-first marketing in India.

Frequently Asked Questions

Who is PepsiCo India’s new Marketing Director?

Tanvi Swami has joined PepsiCo India as Marketing Director, leading marketing for the company’s Pepsi, 7UP and Mirinda beverage brands, effective from late July 2026.

Where did Tanvi Swami work before PepsiCo?

Before PepsiCo, Swami spent over three years at Pernod Ricard India as Marketing Director for premium spirits brands, and previously worked at Kellogg Company and Britannia Industries.

What is Tanvi Swami’s educational background?

Swami holds an MBA in Marketing and Finance from the Indian School of Business and has more than 15 years of FMCG marketing experience.