Nationwide Marketing Group has struck a new NMG Liberty Furniture partnership that gives its independent dealer members access to volume-level pricing and special rebates on Liberty Furniture’s full home furnishings lineup. The program, announced July 29, 2026, covers everything from bedroom and dining sets to upholstery, entertainment, occasional, accents, home office and youth furniture.
Nationwide Marketing Group (NMG), one of the largest buying groups serving independent appliance, electronics, bedding and furniture retailers in the United States, confirmed the tie-up with Liberty Furniture, a family-owned wholesaler that has operated for more than 30 years. Liberty serves retailers nationwide through a network of distribution facilities and product development initiatives, and the new arrangement gives NMG’s dealer network direct access to that assortment along with negotiated pricing normally reserved for larger chains.
What does the NMG Liberty Furniture partnership include?
Under the program, NMG members can now order across eight Liberty Furniture categories — bedroom, dining, upholstery, entertainment, occasional, accents, home office and youth furniture — at volume-level pricing, with additional rebates layered on top for both new and existing NMG dealers. “We’re committed to connecting our members with partners that help them stand out and succeed in a competitive market,” said Jeff Rose, vice president of furniture, bedding and outdoor for NMG. “Liberty Furniture brings a strong reputation, diverse product lineup and unique savings benefits to support stronger assortments and better profit margins.” Program details are being made available to members through NMG’s MemberNet portal, and retailers who are not yet part of the group can submit an inquiry form to be contacted by an NMG or Liberty representative.
What does this mean for independent furniture retailers?
The deal lands at a moment when independent furniture dealers are under pressure from multiple directions — tariff-driven cost increases on imported wood and upholstered goods, softer consumer demand for big-ticket purchases, and competition from vertically integrated chains and e-commerce players that can absorb costs at scale. By pooling purchasing power, NMG aims to let its independent members match the pricing leverage that larger retail groups already enjoy. “Independent dealers are at the heart of our business,” said Jonathan Cowles, chief revenue officer at Liberty Furniture. “Nationwide Marketing Group has built a strong reputation for empowering independents, and we’re excited to provide its members with access to quality furniture, dependable service and programs designed to support long-term growth.” For Liberty, the tie-up expands its distribution footprint into NMG’s dealer base without the wholesaler having to build out its own retail relationships from scratch.
Market Reaction and Industry Response
Neither company is publicly traded, so there was no stock-market reaction to the announcement, but trade press response was swift, with outlets including TWICE and Furniture World Magazine covering the partnership the same day it was announced. Buying-group partnerships have become a recurring theme in home furnishings coverage this year, with NMG also expanding its luxury appliance portfolio and rolling out new rebate programs across categories in recent months. Industry commentary has increasingly framed group buying power as a survival strategy for independents navigating a “turbulent” retail environment, a point echoed in recent trade coverage urging smaller dealers to align with buying groups to preserve margin.
What Happens Next?
The program is active immediately for NMG members, who can access full pricing and rebate details now through the MemberNet portal. Retailers outside the group who want in must first submit an inquiry to be contacted by an NMG or Liberty representative. NMG has a track record of showcasing new vendor partnerships at its PrimeTime buying events, so further details and possibly expanded terms could surface at the group’s next scheduled gathering. For now, the immediate impact will show up on showroom floors as NMG dealers begin adding Liberty bedroom, dining and upholstery pieces to their assortments in the coming weeks.
Frequently Asked Questions
What is Nationwide Marketing Group?
Nationwide Marketing Group (NMG) is one of the largest buying and marketing groups in the United States for independent appliance, electronics, bedding and furniture retailers, negotiating vendor pricing and programs on behalf of its dealer members.
What furniture categories does Liberty Furniture supply?
Liberty Furniture, a family-owned wholesaler operating for more than 30 years, supplies bedroom, dining, upholstery, entertainment, occasional, accents, home office and youth furniture through its national distribution network.
How can a retailer join the NMG Liberty Furniture program?
Existing NMG members can review full pricing and rebate terms through the group’s MemberNet portal. Retailers who are not yet NMG members can submit an inquiry form to be contacted directly by an NMG or Liberty Furniture representative.
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