Raymond Lifestyle Limited has appointed Publicis Groupe India as its integrated marketing partner, consolidating creative, media, performance marketing, CRM, digital, reputation and technology work under one group. The announcement was reported by exchange4media on October 1, 2026, following a two-month evaluation led by Raymond Lifestyle’s marketing team.
The mandate covers the company’s brands ColorPlus, Park Avenue, Parx and Ethnix by Raymond. It follows an agency review that exchange4media had earlier reported as covering an integrated creative and media mandate.
What Does the Raymond Lifestyle Publicis Groupe India Mandate Cover?
The Raymond Lifestyle Publicis Groupe India partnership brings a wide range of marketing disciplines into a single relationship: creative, media, performance marketing, CRM, digital, reputation and technology. Agencies from within Publicis Groupe, including Saatchi & Saatchi India, Zenith India and Performics, will be involved.
Publicis has set up a customised team structure called “Team One Thread” to serve the account. It will be led by Paritosh Srivastava, CEO of Saatchi & Saatchi India, BBH India and Propagate India, and Jai Lala, CEO of Zenith India.
Why Did Raymond Lifestyle Consolidate Its Marketing?
Satyaki Ghosh, CEO of Raymond Lifestyle Limited, said: “We were looking for a partner who shares our passion for our brands and business.” He added that as the company enters its next phase of growth, the partnership reflects a commitment to “move with clarity, agility and impact.”
Kalpana Singh, Chief Marketing Officer of Raymond Lifestyle Limited, pointed to the need for dexterity, integration and the adoption of AI to inform marketing decisions in an omnichannel environment. In practice, that suggests the company wants one partner able to connect brand-building, media buying and performance data rather than coordinating several agencies.
What Does This Mean for the Indian Advertising Industry?
Integrated mandates are a recurring feature of large Indian marketers’ agency decisions, and this appointment is another example of a company choosing a single group for multiple functions. For agency groups, such wins matter because they combine creative fees, media billings and data and technology services in one relationship. For other agencies, they show how competitive integrated pitches have become.
For marketers, the move also raises a practical question about how agency groups structure their teams and pricing when one relationship spans creative, media and technology work. Publicis’s dedicated “Team One Thread” is its answer in this case.
Industry Reaction and Expert Commentary
The statements from Raymond Lifestyle’s CEO and CMO emphasise partnership, agility and AI-informed decision-making. Neither executive disclosed the financial size of the mandate in the reported statements, and any figures quoted by third parties should be treated as unconfirmed.
What Happens Next?
Raymond Lifestyle’s brands can be expected to begin working with the new Publicis team in the coming months, though no launch date for the first campaigns has been announced. Industry watchers will look for the first integrated campaign across ColorPlus, Park Avenue, Parx and Ethnix by Raymond, and for any changes to the incumbent agency roster.
Frequently Asked Questions
Who is Raymond Lifestyle’s new marketing partner?
Publicis Groupe India has been named integrated marketing partner for Raymond Lifestyle Limited, covering creative, media, performance marketing, CRM, digital, reputation and technology.
Which Raymond brands are covered?
The portfolio includes ColorPlus, Park Avenue, Parx and Ethnix by Raymond.
Who will lead the Publicis team for Raymond?
“Team One Thread” will be led by Paritosh Srivastava, CEO of Saatchi & Saatchi India, BBH India and Propagate India, and Jai Lala, CEO of Zenith India.
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