Ray-Ban and Ray-Ban Meta have named actor Ranveer Singh as their first brand ambassador for India, BestMediaInfo reported on 1 October 2026. The Ray-Ban Ranveer Singh partnership covers both classic Ray-Ban eyewear and the AI-enabled Ray-Ban Meta glasses.
A new campaign featuring Singh across both product lines accompanies the announcement, with the messaging centred on individuality, self-expression, fashion and technology.
What Does the Ray-Ban Ranveer Singh Partnership Cover?
Singh will front campaigns for Ray-Ban and Ray-Ban Meta. Ray-Ban Meta combines the brand’s classic frame designs with Meta’s AI capabilities, including music and podcast streaming, hands-free calls and access to Meta AI without needing a phone. The company plans to deliver regular software updates and additional AI features over time. Singh has previously collaborated with Meta on multiple occasions.
Why Are Eyewear Brands Pairing Fashion With AI?
By using one ambassador for both lines, the brand positions AI glasses as a style product, not only a gadget. This is a marketing approach rather than a reported sales figure; no sales or market-share data was included in the source.
Industry Reaction and Expert Commentary
In the announcement, Singh said: “Ray-Ban has always stood for individuality.” No analyst or trade-body commentary was found in the source at the time of writing.
What Happens Next?
Watch for the rollout of the campaign across media channels and any additional Ray-Ban Meta features or India-specific launches the company announces through software updates.
Frequently Asked Questions
Who is Ray-Ban’s India brand ambassador?
Actor Ranveer Singh, named the first India brand ambassador for Ray-Ban and Ray-Ban Meta.
What is Ray-Ban Meta?
AI-enabled glasses that combine Ray-Ban designs with Meta AI, music and podcast streaming, and hands-free calls.
When was the partnership announced?
On 1 October 2026, per BestMediaInfo.
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