Brands win visibility in ChatGPT answers by building strong signals across commerce platforms, D2C websites, social channels, reviews and online communities, according to Ritika Taneja, Senior Vice President of Ecommerce at WPP Media. The view was published by BestMediaInfo on 1 October 2026 in a piece by Akansha Srivastava.
Taneja describes LLM discovery as a new marketing challenge distinct from traditional search engine optimisation or marketplace ranking.
What Influences Which Brands Appear in ChatGPT Answers?
Large language models draw signals from multiple digital touchpoints, Taneja said: commerce platforms, D2C websites, social channels, reviews and online communities. Strength has to span all of these, not only marketplace listings. She noted that D2C is particularly important and that content must be “digitally very strong” on both third-party and brand-owned channels.
Is It Harder for New Launches Than Established Brands?
Yes, according to Taneja. She said that for established brands, agencies have “cracked it” in terms of how to make it happen on LLMs, but for new launches it takes time and is a longer journey, so new products cannot expect immediate recommendations.
Why Is LLM Discovery Becoming Another Shelf for Commerce?
The piece frames LLM answers as another shelf alongside ecommerce, social, retail and physical stores. That links product quality and consumer reviews directly to discoverability, since reviews feed the signals models rely on.
Industry Reaction and Expert Commentary
Taneja’s comments are the only expert view in the source. No data on how often brands are cited in AI answers was provided, and none is estimated here.
What Happens Next?
Marketers should audit review volume, D2C content quality and social presence, and track whether new launches begin appearing in AI recommendations over time.
Frequently Asked Questions
How can a brand appear in ChatGPT product recommendations?
By building strong content and reviews across commerce platforms, D2C sites, social channels and communities, per WPP Media’s Ritika Taneja.
Is this the same as SEO?
Taneja describes it as distinct from traditional SEO and marketplace ranking.
Why do new launches struggle?
She says it takes time and is a longer journey for new products.
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