Polycab Ad Spend Rises 26% to Rs 40.5 Crore in Q2 FY27

ByIndustrial FrontOctober 15, 20261 Mins read1 Views

Polycab ad spend rose 25.8% year-on-year to Rs 40.5 crore in Q2 FY27, up from Rs 32.2 crore, according to exchange4media’s report of 15 October 2026. Sequentially, spend increased 23.5% from Rs 32.8 crore in Q1 FY27.

The increase came alongside strong growth for the cables and electricals maker, whose consolidated revenue from operations climbed 52.8% to Rs 9,898.9 crore.

How Much Is Polycab Spending on Advertising?

Advertising and sales promotion spend for H1 FY27 was Rs 73.3 crore, up 55.3% from Rs 47.2 crore. In Q2, ad spend was about 0.41% of revenue, versus 0.50% a year earlier. For H1, it was about 0.40%, versus 0.38%.

The earnings presentation does not break down ad spend by segment, medium or campaign, so it is not clear which businesses drove the increase.

What Do Polycab’s Q2 FY27 Results Show?

Consolidated EBITDA was Rs 1,422.5 crore, up 39.4%, with the margin easing to 14.4% from 15.8%. Profit after tax was Rs 990 crore, up 42.9%. For H1, EBITDA was Rs 2,558.7 crore (up 36.2%) and PAT Rs 1,786.7 crore (up 38.2%).

The fast-moving electrical goods (FMEG) business posted record revenue of Rs 993.1 crore, up 124.8% from Rs 443.7 crore, with an EBIT margin of 10.1%. Solar products were the largest contributor to FMEG growth. Wires and cables revenue was Rs 8,300.5 crore, up 47%, at an EBIT margin of 14.2%. International business grew 17% and was about 5% of consolidated revenue, with exports of Rs 493.1 crore.

Industry Reaction and Expert Commentary

The source report did not include management or analyst commentary on the advertising increase, and no market reaction was reported.

What Happens Next?

With ad spend rising faster than the share of revenue in H1 (0.40% versus 0.38%), watch whether Polycab sustains this level in the festive quarter and whether future disclosures show where the money is going.