The France MICE Conclave in Mumbai, the first of its kind, was organised by Atout France, Visit Paris Region and Linkeus – Provence-Alpes-Côte d’Azur Convention Bureau on 24–25 September 2026, according to TravelBiz Monitor’s report of 12 October 2026. A delegation of eight French stakeholders promoted France for MICE, corporate events and destination weddings.
What Happened at the Mumbai Conclave?
Day one featured a panel on emerging MICE trends with speakers from SBI Life Insurance, Cipla, Reliance Industries and Beyond Axis, moderated by Vishal Nagdev of Experiential Planner. A cocktail networking session followed, attended by Consul General Patrick Leverino and Deputy Consul Agnès Silva. Day two was given to one-to-one meetings between the delegation and MICE and corporate event travel companies.
Why Is France Targeting Indian MICE Buyers?
Baptise Orlandini, CEO of Choose Paris Region, said “India is a strategic market for us.” He said Indian spending in Paris Region grew 16% and overnight stays grew 17% in 2025. The region opened a Mumbai office two years ago, managed by Axel Guyon.
Fabrice Lavergne, President of Linkeus, said “Linkeus is the single-entry point: one contact to reach over 250 event professionals.” He said Provence-Alpes-Côte d’Azur can combine Marseille, Aix-en-Provence, Avignon and Arles in one trip, and can pair with Paris Region for joint programmes.
Industry Reaction and Expert Commentary
Sheetal Munshaw, Director of Atout France India, said, “We are very pleased with the outcome of our very first MICE Conclave & Workshop.” She noted that the timing suits growing corporate events in France.
What Happens Next?
The organisers did not announce dates for a second edition or specific bookings from the Mumbai meetings. Indian event planners can expect continued outreach from French destinations as they compete for corporate and incentive groups.
Frequently Asked Questions
Who organised the France MICE Conclave in Mumbai?
Atout France, Visit Paris Region and Linkeus – Provence-Alpes-Côte d’Azur Convention Bureau.
When was it held?
On 24–25 September 2026, with the report published on 12 October 2026.
How much has Indian travel to Paris Region grown?
Per Choose Paris Region, Indian spending grew 16% and overnight stays grew 17% in 2025.
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