ORRA Truly Hers is the new festive brand film from ORRA, the natural diamond jewellery brand, which centres its story on a woman in her family rather than on the festival itself. The film was reported by Adgully on 21 October 2026 and opens ORRA’s festive season.
The film follows a woman through a festive evening, from choosing jewellery at her mirror, with her young daughter watching from the doorway, to an evening with friends, elders and family. The jewellery is shown up close and unhurried to highlight craftsmanship.
What Is the ORRA Truly Hers Campaign About?
ORRA is positioning itself as India’s design-led natural diamond jewellery brand. According to the report, “Truly Hers celebrates the woman,” and “instead of building the story around the festival, ORRA builds it around her.” The brand says it is creating pieces “distinctive enough to be noticed, asked about and remembered.”
Which Collections Does the Festive Season Introduce?
The season introduces six collections: Shades, Cosmos, Blooms, Mandala, Kalamkari and Waves. Kalamkari adapts a centuries-old Indian art form into fine jewellery. Separate product films for each collection will follow the main film.
Creative Credits and Distribution
The film was conceptualised by Spring Capital, produced by Jugaad and directed by Dar Gai. It is live on ORRA’s YouTube and social channels and runs across digital, OTT, connected TV and cinema through the festive season.
What Happens Next?
ORRA says it wants to be the brand women turn to for life milestones such as anniversaries, milestone birthdays and family weddings, and aims to deepen ties with existing customers while reaching new ones. Collection-wise product films are expected to follow. No sales figures or spend were disclosed in the source report.
Frequently Asked Questions
What is ORRA’s “Truly Hers” film?
It is ORRA’s festive brand film that tells the story of a woman preparing for a festive evening, with the brand positioned around her rather than the festival.
Which collections is ORRA launching for the festive season?
Shades, Cosmos, Blooms, Mandala, Kalamkari and Waves. Separate product films for each will follow.
Where can viewers watch the film?
It is live on ORRA’s YouTube and social channels and runs across digital, OTT, connected TV and cinema during the festive season.
Leave a comment