At the PaintVision Global Business Summit 2026, Mrs. Shikha Sharma introduced Printunity’s range of batch coding printers as a quiet but pointed statement of Indian self-reliance. In an industrial segment long dominated by European and American printing technology giants, Printunity’s machines are conceived, developed, and manufactured entirely within India – a direct response to the supply disruptions that exposed the fragility of import dependency during COVID-19.
Why Batch Coding Matters to Paint Manufacturers
Batch coding is the final, non-negotiable stage of every paint production line. Every unit leaving a factory must carry legally compliant and brand-accurate markings – MRP, date of manufacture, batch number, logo, and regulatory declarations. A failure at this stage triggers rejections, recalls, and compliance penalties, making the reliability of the coding machine a direct production risk.
Indian paint manufacturers have historically depended on a handful of global brands for this function:
- Domino (UK) – continuous inkjet and laser coding systems
- Videojet (US) – thermal inkjet and large character marking
- KG (Germany) – high-speed production line coders
Printunity’s machines offer a cost-competitive, domestically supported alternative built specifically for the substrate variety found in Indian paint and packaging facilities.
Technical Versatility for Paint Industry Surfaces
The Printunity range is engineered to handle the extreme substrate diversity that paint manufacturers encounter across their product lines, printing cleanly and reliably on:
- Corrugated cardboard cartons for bulk paint cans
- Woven polypropylene bags for putty and texture powders
- HDPE (High-Density Polyethylene) containers and jerry cans
- BOPP (Biaxially Oriented Polypropylene) laminate packaging
This multi-surface capability removes the need for manufacturers to run separate coding machines for different product lines, cutting capital expenditure, training complexity, and consumables inventory in one stroke.
The Make in India Advantage
Choosing Printunity over an imported system delivers a structural operational advantage that goes beyond the sticker price. Local manufacturing means spare parts arrive immediately, not after six to eight weeks on ocean freight. Service engineers are reachable by phone or on-site within hours rather than days, and firmware or configuration support doesn’t require navigating international time zones.
For small and medium paint manufacturers running on lean margins who cannot absorb production downtime, that proximity isn’t a nice-to-have – it’s a competitive necessity.
Printunity at a Glance
- Technology: Batch coding printers – CIJ, TIJ, and large character marking
- Substrate range: Cardboard, woven bags, HDPE, BOPP
- Applications: MRP, logo, batch number, date of manufacture, regulatory marks
- Service model: Domestic same-day or next-day support, India-wide
- Competing with: Domino, Videojet, KG (all imported)
Sharma’s message at PaintVision 2026 went beyond a product pitch – it was an invitation to the paint industry to rethink how much of its critical infrastructure still depends on imported technology, and what a genuinely domestic alternative can offer in reliability, cost, and peace of mind.
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