Motorola India has released a festive film described as 100% AI-created, timed with Flipkart’s Big Billion Days sale, which starts with early access on October 8, 2026. The “It’s the time to moto” campaign promotes three smartphones and was reported by afaqs! and other outlets on October 5, 2026.
The film is set on a rooftop celebration and reworks a classic Bollywood song to highlight one feature of each phone. The source material did not name the AI tool used or a creative agency.
What Is Motorola’s AI-Made Festive Film About?
The ad centres on three devices and a feature each: the Moto G37 Power with a 7,000mAh battery and up to three days of battery life, the Motorola Edge 70 Fusion with a 50MP Sony LYTIA 710 AI camera with OIS, and the Motorola Edge 70 Pro+ with a quad 50MP system, 3.5x periscope telephoto and 50x AI Super Zoom.
The campaign aims to blend nostalgia with new-age storytelling and appeal to Gen Z audiences, according to the coverage.
What Are the Sale Prices of the Featured Motorola Phones?
During the sale period, the Moto G37 Power is priced at ₹16,999, the Motorola Edge 70 Fusion at ₹29,999, and the Edge 70 Pro+ at ₹44,999 for the 12GB RAM and 256GB storage configuration. Motorola has also announced its #BigBillionMotoDeals offers for the sale.
What Does an AI-Created Ad Mean for Indian Marketers?
Brands in India are testing AI-generated film for festive campaigns, where speed and cost matter during a crowded Diwali ad season. Motorola’s film is a visible example of a major smartphone brand labelling a campaign as fully AI-created. Flipkart’s own Big Billion Days campaign, announced on September 16, 2026 with agency Leo Burnett, used a traditional celebrity-led film, which shows both approaches running side by side.
Industry Reaction and Expert Commentary
Ipshita Chowdhury, head of marketing at Motorola India, said: “The festive season is when India shops, celebrates and captures its best moments, and this film brings that spirit to life.” No independent analyst or audience reaction data was found at the time of writing.
What Happens Next?
The sale begins on October 8, 2026, so the first signals of the campaign’s impact will come from view counts and sales commentary during the festive period. Watch whether other brands follow with AI-created festive films.
Frequently Asked Questions
What is Motorola’s “It’s the time to moto” campaign?
It is a festive film by Motorola India, described as 100% AI-created, promoting the Moto G37 Power, Edge 70 Fusion and Edge 70 Pro+ ahead of Flipkart’s Big Billion Days.
When does the Flipkart Big Billion Days sale start?
Early access begins on October 8, 2026, according to Flipkart’s announcement.
How much do the featured Motorola phones cost during the sale?
The Moto G37 Power is ₹16,999, the Edge 70 Fusion ₹29,999 and the Edge 70 Pro+ ₹44,999.
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