Life Tak is India Today Group’s new mobile-first Life Tak microdrama platform, unveiled at the India Today Conclave 2026 in Mumbai, with its flagship series premiering on 18 October 2026, exchange4media reported on 9 October 2026. The first title, Raghupati Raghav Raja Ram (RRRR), retells the Ramayan in a fast-paced vertical format.
Where Can Viewers Watch Life Tak?
Viewers can stream on Instagram (@lifetak), YouTube, Facebook and natively in the AajTak App. The official teaser was launched by Maharashtra Chief Minister Devendra Fadnavis and Aroon Purie, Chairman and Editor-in-Chief of India Today Group. The report does not mention pricing or languages.
How Is India Today Group Producing the Series?
The report says the group’s ecosystem combines AI-driven visual engineering, script generation tools and creative world-building. The series is described as one that “modernizes the eternal narrative of the Ramayan into a fast-paced, high-intensity vertical format,” and the group calls it “a first of many from the creative, tech-forward ecosystem of India Today Group.”
What Does It Mean for Marketers?
A news publisher launching scripted vertical content on social platforms and its own app opens another short-video format for brand integrations and audience reach. No advertiser, sponsorship or revenue details were disclosed.
Industry Reaction and Expert Commentary
No independent analyst or advertiser reaction was found in the sources reviewed. The group’s own statements are the only commentary available.
What Happens Next?
The first episodes arrive on 18 October 2026. Viewership numbers and any further titles will show whether the group extends the format.
Frequently Asked Questions
What is Life Tak?
A mobile-first vertical microdrama platform from India Today Group.
What is the first series on Life Tak?
Raghupati Raghav Raja Ram (RRRR), a vertical retelling of the Ramayan.
When does it premiere?
18 October 2026.
Source: exchange4media, 9 October 2026.
Leave a comment