Josy Paul BBDO Elevation: Chairman and Group CCO

ByIndustrial FrontOctober 11, 20261 Mins read1 Views

Josy Paul has been elevated to Chairman and Group Chief Creative Officer of BBDO Group India, where he will oversee creative direction across the group, exchange4media reported on 9 October 2026. Paul was previously Chairman of BBDO India.

BBDO Group India is part of Omnicom Advertising and comprises three creative agencies: BBDO India, Ulka and Mudra.

What Does the Josy Paul BBDO Role Cover?

As Group Chief Creative Officer, Paul will set creative direction across all three agencies. Jitender Dabas is CEO of BBDO Group India; he was appointed in February 2026 following the merger of Omnicom and IPG. Paul is associated with the agency philosophy “Create acts, not ads.”

Which Campaigns and Clients Are Linked to Paul’s Leadership?

The report credits the agency under Paul with Ariel’s “Share The Load,” Whisper’s “Touch The Pickle,” Gillette’s “Women Against Lazy Stubble” and Mirinda’s “Release The Pressure.” His work has won more than 25 Cannes Lions, including a Grand Prix and multiple Golds, and “Share The Load” was ranked the World’s Most Effective Campaign by WARC two years running. The group’s client list includes Amul, Tata Motors, McDonald’s, Mars, Meta, P&G, ICICI, ITC, Royal Enfield, Uber, Red Bull and Mercedes, among others.

Industry Reaction and Expert Commentary

Dabas said: “Josy is not just another creative luminary,” and called Paul “one of the tallest creative leaders I have worked with.” Paul said: “After all these years, I still feel like a beginner,” describing the role as “a huge honour and a beautiful responsibility.” No wider industry comment was found.

What Happens Next?

The report does not give a timeline or restructuring plan. The thing to watch is how creative work is coordinated across BBDO India, Ulka and Mudra under a single creative head.