Big Billion Days 2026 and the Amazon Great Indian Festival both reported sharply higher shopper activity in their opening phases, according to company figures published on October 10, 2026. Amazon said products ordered rose 100% year-on-year in the first 12 hours, while Flipkart said over six times more Indians shopped in its first hour than in a regular hour.
All numbers below come from the companies’ own announcements and have not been independently verified. The two retailers measured different time windows, so the figures are not directly comparable.
What Did Flipkart Report for Big Billion Days 2026?
Flipkart, in the 13th edition of The Big Billion Days, recorded 6.3 million concurrent users in the opening phase and a 34% rise in new customers. Early Access, which opened at midnight on October 8 for Flipkart Plus, Black and co-branded card members, generated over 287 million sessions. Tier 3 towns and beyond made up nearly one in two visits in the first hour, and non-metro customers contributed about 60% of demand. Large appliances grew 30% year-on-year in the first hour, tablets 73% and beauty 42%. Flipkart Minutes order volumes rose 3.5 times, with new customers up 11 times in the first hour, and video and live commerce drew 12.7 million users.
What Did Amazon Report for the Great Indian Festival 2026?
Amazon called it its strongest opening yet. Half of customers used EMI, and one in three units bought came with cashback. Premium Android smartphones grew 70% year-on-year, while premium wearables reached 80 times regular-day sales and home entertainment 77 times. Large appliances overall reached 50 times regular-day levels. Fashion hit 7 times regular-day sales, and beauty accounted for one in four products purchased on Amazon.in. In more than 120 cities served by Amazon Now, one in two products arrived within minutes.
Industry Reaction and Expert Commentary
Saurabh Srivastava, Vice President, Amazon India, said early trends had exceeded the company’s expectations, citing Prime savings, instant bank discounts, exchange offers, no-cost EMI and Amazon Pay Later as demand drivers. The Flipkart announcement did not include a named executive quote. No independent analyst assessment was found in the sources reviewed.
What Does This Mean for Indian Marketers?
Both platforms stressed non-metro and quick-commerce demand, along with financing options such as EMI and exchange offers. For brands, the numbers point to festive campaigns that blend smaller-city reach with fast delivery and easy payment.
What Happens Next?
Neither company has yet published full-festival totals. Watch for end-of-event figures from Amazon and Flipkart and third-party estimates of gross merchandise value.
Frequently Asked Questions
How much did Amazon’s orders grow on opening day?
Amazon said the number of products ordered rose 100% year-on-year in the first 12 hours of the Great Indian Festival 2026.
What share of Flipkart demand came from non-metro areas?
Flipkart said non-metro customers contributed about 60% of demand, and Tier 3 towns and beyond made up nearly one in two visits in the first hour.
Can the Amazon and Flipkart figures be compared directly?
No. Amazon’s figures cover the first 12 hours and Flipkart’s mostly the first hour, and both are company-reported.
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