India’s Department of Financial Services (DFS) will run a nationwide financial inclusion saturation campaign from 21 October to 31 December 2026, covering 2.70 lakh gram panchayats and urban local bodies, the Union Finance Ministry said on Monday, 19 October. The drive aims to bring eligible citizens under schemes such as PMJDY, PMJJBY, PMSBY and the Atal Pension Yojana through bank-run enrolment camps.
The Finance Ministry statement, reported by IANS, says the campaign targets “saturation of financial inclusion schemes” at the gram panchayat and urban local body level. A preparatory meeting was held on 19 October with senior bank management and the State Level Bankers’ Committee (SLBC), chaired by the Joint Secretary, Financial Inclusion, in the Department of Financial Services. The statement does not give numerical enrolment or account-opening targets.
What Will the Financial Inclusion Saturation Campaign Cover?
Banks will hold enrolment camps for the Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY), the Pradhan Mantri Suraksha Bima Yojana (PMSBY) and the Atal Pension Yojana (APY). The activities listed by the ministry include:
Aadhaar seeding for PMJJBY and PMSBY, opening of Pradhan Mantri Jan Dhan Yojana (PMJDY) accounts, re-KYC for existing PMJDY and other savings accounts, generation of C-KYC IDs where pending, and updating of nominations in savings accounts and lockers where they are pending.
How Does the Campaign Link to Farm Credit?
The drive also has an agricultural component. Banks will source Kisan Credit Card (KCC) applications to help saturate eligible PM-Kisan beneficiaries. They will also enrol farmers under the Pradhan Mantri Fasal Bima Yojana to support KCC saturation ahead of the upcoming Rabi season.
What Awareness Sessions Are Planned?
Awareness sessions under the campaign name “Aapki Poonji, Aapka Adhikar” will cover financial inclusion schemes, digital frauds and unclaimed financial assets. The ministry said progress will be monitored by state administrations, banks and the Department of Finance.
Market and Trade Reaction
No market or industry-body reaction to the announcement was found at the time of writing. The campaign is an administrative drive rather than a change in policy rates or regulation, so no direct impact on currency or equity markets has been reported.
What Happens Next?
The campaign starts on 21 October 2026 and runs until 31 December 2026. State administrations, banks and the Department of Finance will track progress. The ministry has not yet published scheme-wise targets or a reporting schedule, so readers should watch for DFS and SLBC updates during the campaign period.
Frequently Asked Questions
When does the financial inclusion saturation campaign start and end?
The campaign runs from 21 October 2026 to 31 December 2026, according to the Finance Ministry’s Department of Financial Services.
Which schemes are covered under the campaign?
PMJDY account opening, PMJJBY and PMSBY insurance enrolment, the Atal Pension Yojana, Kisan Credit Card applications and Pradhan Mantri Fasal Bima Yojana enrolment are covered, along with re-KYC and nomination updates.
Where will the campaign be held?
It covers 2.70 lakh gram panchayats and urban local bodies across India, with banks organising enrolment camps at that level.
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