Opus Agency, the event marketing and experiential firm, has named Erica Seo Senior Vice President for ASEAN and Charles Turner Senior Vice President for ANZ as it scales its Asia-Pacific (APAC) business. The appointments, reported on September 29, 2026, both report to Opus Agency President Dena Lowery.
The moves matter to the meetings, incentives, conferences and exhibitions (MICE) sector because Opus runs large corporate events for technology and financial clients across the region, including Salesforce, AWS, UBS and Red Hat.
Who Are Opus Agency’s New APAC Leaders?
Erica Seo was previously business head for APAC at Spalba. Earlier in her career she held senior roles at George P Johnson Experience Marketing, where she was Managing Director of GPJ Korea. She will lead Opus Agency’s ASEAN growth.
Charles Turner brings 12 years of experience at George P Johnson Australia and New Zealand, followed by two years at The Company We Keep, which Opus acquired in 2025. As head of ANZ he will oversee commercial performance, client growth, day-to-day operations and regional capability development.
Why Do These Opus Agency APAC Appointments Matter for the Events Industry?
Opus Agency says its regional footprint is growing, and it points to the AWS Summit ASEAN as an example. That programme ran across Singapore, Bangkok and Jakarta and attracted more than 16,000 attendees. Multi-city corporate summits of that size need local leadership that can manage venues, suppliers, content and audience marketing across several markets.
Dedicated regional heads suggest Opus expects continued demand for technology-led events in Southeast Asia and Australia and New Zealand. For event venues, destination marketers and suppliers in the region, large agency investment in local leadership typically signals more corporate event activity ahead.
What Does This Mean for India’s MICE Sector?
India competes with Singapore, Bangkok and other Asian hubs for international conferences and corporate events. When global agencies expand regionally, event buyers gain a broader set of options, and Indian convention centres, hotels and event companies benefit when agencies recommend India for larger regional programmes.
Indian MICE suppliers can respond by building relationships with global event marketing agencies, highlighting venue capacity and technology infrastructure, and pursuing multi-country programmes where India can be one leg of a regional event.
Industry Reaction and Expert Commentary
The announcement was framed around Opus Agency’s regional scale-up rather than individual commentary, and the company has not disclosed revenue or headcount figures for APAC. The hiring of executives with George P Johnson backgrounds also reflects how experiential marketing talent circulates among the industry’s main agencies.
What Happens Next?
Watch for new client wins in ASEAN and ANZ, further regional appointments, and whether Opus expands into other Asian markets, including South Asia. Additional acquisitions, following the 2025 purchase of The Company We Keep, are also possible as agencies consolidate regional capabilities.
Frequently Asked Questions
Who did Opus Agency appoint for ASEAN and ANZ?
Opus Agency appointed Erica Seo as Senior Vice President, ASEAN, and Charles Turner as Senior Vice President, ANZ. Both report to President Dena Lowery.
What does Opus Agency do?
Opus Agency is an event marketing and experiential agency whose clients include Salesforce, AWS, UBS and Red Hat.
How big was the AWS Summit ASEAN that Opus ran?
The AWS Summit ASEAN was held across Singapore, Bangkok and Jakarta and attracted over 16,000 attendees.
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