Regional Language Ads Beat English by 38% in Festive Season

Regional-language inventory is seeing 38% higher festive engagement than English-language content, according to Admerly. MediaInfoline reported the finding on 13 October 2026 as brands enter one of India’s most competitive advertising periods.

The article does not explain how the figure was calculated: it gives no sample size, time period, platforms or definition of “engagement”, and the underlying report is not linked.

Why Are Regional Language Ads Gaining Ground This Festive Season?

Campaigns are reaching beyond metro audiences into Tier-2 and Tier-3 cities and other regional markets. Higher engagement gives publishers more chances to serve ads, which makes regional inventory more valuable as festive advertiser demand rises.

What Does This Mean for Brands and Publishers?

For brands, the data points to local-language placements as a way to improve the quality of attention during the festive window. For publishers, regional inventory may command stronger demand. English-language content still has a strong online presence, the report notes.

Consumers move across search, content, reviews, news and entertainment before buying, which gives brands several chances to shape consideration.

Industry Reaction and Expert Commentary

Akash Sharma, Chief Strategy Officer at Admerly, said “relevance and familiarity can significantly change the quality of attention brands receive.”

What Happens Next?

The festive season continues, so campaign results will show whether regional placements hold their advantage. No independent verification of the 38% figure was found at the time of writing, and advertisers should check the methodology before shifting budgets.

Frequently Asked Questions

How much higher is regional-language engagement?

Admerly reports 38% higher festive engagement for regional-language inventory than for English content.

Who benefits from the trend?

Publishers get more opportunities to serve ads, and brands reaching Tier-2 and Tier-3 audiences may see better attention.

Is the data verified?

The report gives no methodology, so the figure should be treated as Admerly’s own claim.