The Kraft Heinz coffee sale values the company’s North America coffee business at an enterprise value of $650 million. Kraft Heinz has agreed to sell it to an affiliate of One Rock Capital Partners, LLC, and will keep a 30% non-controlling equity stake, according to a report published on 6 November 2026.
The business includes the Maxwell House, Gevalia, Nabob, Yuban, Tassimo and Ethical Bean brands, along with “Sankabrands” as named in the source report.
What Are the Terms of the Kraft Heinz Coffee Sale?
The deal is expected to close in mid-2027, subject to regulatory approval and other customary conditions. Kraft Heinz expects net cash proceeds of about $500 million after taxes and plans to use them to pay down debt. The company expects the transaction to be growth and margin accretive.
About 250 full-time employees are expected to transfer to the buyer across Supply Chain, Sales, Marketing, Finance, People & Performance and R&D. The coffee manufacturing facilities in Jacksonville, Florida, and Vancouver, British Columbia, are also expected to transfer.
What Do the Companies Say?
Steve Cahillane, CEO of Kraft Heinz, said: “This transaction is a meaningful step in unlocking value from our portfolio.” Tony W. Lee, Managing Partner of One Rock, said: “We intend to accelerate investment across the brand portfolio to drive growth and innovation.”
Why It Matters for the Food and Beverage Industry
The deal shows a large packaged-food group pruning its portfolio while retaining a minority stake, and a private equity buyer committing to invest in established coffee brands. Rothschild & Co and Centerview Partners LLC advised Kraft Heinz financially, with McGuireWoods LLP as legal adviser. One Rock was advised by Deutsche Bank Securities Inc. and Fifth Third Securities, with Latham & Watkins LLP as legal counsel.
Market Reaction and Industry Response
No share-price reaction or analyst comment on the transaction was found in the source reviewed at the time of writing.
What Happens Next?
Closing is expected in mid-2027. Until regulatory approvals are received, the business continues under Kraft Heinz ownership.
Frequently Asked Questions
How much is Kraft Heinz selling its North America coffee business for?
The enterprise value is $650 million, with net cash proceeds to Kraft Heinz expected to be about $500 million after taxes.
Which coffee brands are included?
Maxwell House, Gevalia, Nabob, Yuban, Tassimo, Ethical Bean and “Sankabrands” as written in the source.
Will Kraft Heinz keep any ownership?
Yes. Kraft Heinz will retain a 30% non-controlling equity stake in the business.
Source: Food Infotech, 6 November 2026.
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