The Amazon Ads Partner Awards India held their inaugural edition in Mumbai, recognising agencies and technology partners across 14 country-level wins. The report was published by Adgully on 7 November 2026; it does not state the date of the event itself.
Girish Prabhu, Vice President, Amazon Ads India, said partners are “at the centre of that transformation,” and that Amazon Ads will keep investing in AI-powered tools and full-funnel capabilities.
Who Won the Amazon Ads Partner Awards?
Brand Storytelling: BM Consulting, Evitamin Business Consulting Pvt Ltd and O3M Directional Marketing. Challenger Strategy: Hector, HiveMinds Innovative Market Solutions Pvt Ltd, Mindshare Fulcrum India (WPP Media India) and RB2F. Full-Funnel Advertising: SellerCircle, Commercify360 and NuvoRetail. Programmatic Optimisation: Dentsu and Omnicom Media. Breakthrough Partner: Adsify Digital and SellerGeni.
How Were Entries Judged?
Entries were judged on four pillars: understanding of the customer challenge, strategic approach and Amazon Ads implementation, strength of results, and category relevance.
What It Means for Indian Marketers
More than 700 partners work with over 25,000 advertisers in India on Amazon Ads. Amazon says award-winning partners saw a 14% increase in total advertisers and advertiser spend over six months, compared with average partner growth. This is Amazon’s own figure, and the report does not give the underlying baseline.
Industry Reaction and Expert Commentary
Apart from Amazon’s own comments, no reaction from winners or independent analysts was found in the source reviewed.
What Happens Next?
Amazon Ads has said it will keep investing in AI-powered tools and full-funnel capabilities for its partners. Whether the awards will become an annual programme was not stated.
Frequently Asked Questions
How many winners did the awards name?
Fourteen country-level winners across five categories.
Which large agencies won?
Dentsu and Omnicom Media won Programmatic Optimisation, and Mindshare Fulcrum India (WPP Media India) won Challenger Strategy.
How many partners does Amazon Ads have in India?
More than 700 partners work with over 25,000 advertisers in India.
Source: Adgully, 7 November 2026.
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