DOMS Festive Campaign by Havas Puts Children’s Dreams First

DOMS festive campaign: stationery maker DOMS Industries has released a festive film created by Havas Creative India that asks parents to let children choose their own future, afaqs! reported on 30 October 2026. The film supports the brand’s festive gifting range.

The film follows Tara, a young girl whose relatives give her DOMS gifts that point to futures they imagine for her, such as business, art or architecture. Her brother instead gives her a gift that leaves the choice to her, and she shares her own dream of travelling the world. The film closes with the line: “Iss tyohaar, unka kal mat chuniye. Unhein har kal ke liye tayyaar kijiye.”

What Is the Message Behind the DOMS Film?

The film looks at the balance between parental guidance and a child’s freedom to choose. Anupama Ramaswamy, Managing Director and Chief Creative Officer of Havas Creative India, said “the greatest gift we can give a child isn’t a future we’ve imagined for them,” and that the aim was to get adults to recognise children’s own dreams.

What Did DOMS Say?

Santosh Raveshia, Managing Director, DOMS Industries, said: “Festivals are a time for joy, togetherness, and the magic of giving.” He said he hopes the gifting range inspires children to dream big. Saumitra Prasad, Chief Marketing Officer, said the film and gifting range celebrate every child’s freedom to dream and choose their own future.

Why It Matters for Festive Marketing

Stationery is usually a back-to-school purchase. By tying its brand to festive gifting with an emotional story, DOMS is positioning its products as gifts during the season. The report did not say which media channels will carry the film.

Frequently Asked Questions

Which agency made the DOMS festive campaign?

The film was created by Havas Creative India.

What is the DOMS festive film about?

It follows a girl named Tara whose relatives give her gifts based on futures they imagine for her, while her brother lets her choose. It encourages adults to support children’s own dreams.

Who are the DOMS executives quoted on the campaign?

Managing Director Santosh Raveshia and Chief Marketing Officer Saumitra Prasad spoke about the campaign and the gifting range.