AAAI AI Council Formed, Prasad Shejale Named Chair

The Advertising Agencies Association of India (AAAI) has formed the AAAI AI Council to promote AI adoption across the advertising industry, with LS Digital founder and group CEO Prasad Shejale as chair, afaqs! reported on 12 November 2026. The council is part of AAAI’s 2026-27 agenda.

It will cover training, research, industry guidelines, and engagement with policymakers, brands and technology platforms.

What Will the AAAI AI Council Do?

The mandate has five focus areas:

• Build AI skills among agency teams.
• Publish reports and benchmarks on AI adoption.
• Develop guidelines for responsible AI use.
• Represent industry views to regulators and technology companies.
• Create practical AI use cases for agencies.

What Will the Proposed AI Guidelines Cover?

The proposed guidelines will address disclosure, intellectual property and client-agency relationships. They will take into account the Advertising Standards Council of India (ASCI) guidelines and the IT Rules.

What It Means for Indian Businesses

For brands that work with agencies, the guidelines on disclosure and client-agency relationships could shape how AI-made work is briefed, reviewed and credited. The report does not say whether the guidelines will be binding or voluntary, or when they will be published, so brands should treat these points as open.

The council will include representatives from large agency networks, independent and regional agencies, and data and technology companies. Individual members were not named in the report.

Industry Reaction and Expert Commentary

Prasad Shejale said: “AI is the biggest shift our industry has faced, and advertising should not be a spectator to its own transformation.”

Dr Sandeep Goyal, president of AAAI, said: “Prasad is a rare combination of a technologist, entrepreneur and visionary.” No reaction from brands or regulators was found in the source.

What Happens Next?

The only timeline given is AAAI’s 2026-27 agenda. No specific deadlines or milestones were announced, and the full membership list is yet to be disclosed.

Frequently Asked Questions

Who chairs the AAAI AI Council?

Prasad Shejale, founder and group CEO of LS Digital, chairs the council.

What is the purpose of the AAAI AI Council?

It aims to promote AI adoption across the advertising industry through training, research, guidelines and engagement with policymakers, brands and technology platforms.

Will the council issue guidelines on AI use?

Yes. Proposed guidelines will address disclosure, intellectual property and client-agency relationships, taking ASCI guidelines and the IT Rules into account.

Source: afaqs!, 12 November 2026.