TBWA\Lintas has been appointed the creative agency of record for Starbucks India, winning the brand’s integrated creative mandate after a multi-agency pitch. The appointment was reported on 2 November 2026.
TBWA\Lintas is part of Omnicom Advertising India.
What will TBWA\Lintas handle for Starbucks India?
The agency will handle creative and digital communication for the brand, including brand campaigns, social media, digital activations and consumer participation initiatives.
What it means for the Indian café and marketing market
The report cites a projection that India’s café market will reach USD 1.1 billion by 2034. The source article does not name who made that projection.
Industry Reaction and Expert Commentary
Mitali Maheshwari, Head of Product and Marketing at TATA Starbucks, said: “Over the past 14 years, Starbucks has played a meaningful role in shaping India’s coffee culture.” She also noted that the brand’s global legacy began in 1971. Russell Barrett, Chief Creative Experience Officer at TBWA\Lintas, said: “The most exciting brands today don’t just show up in culture.” He described the goal as building ideas that go beyond the cup and invite participation.
What Happens Next?
No first campaign, launch date or financial terms were disclosed in the source reviewed.
Frequently Asked Questions
Who is Starbucks India’s new creative agency?
TBWA\Lintas, part of Omnicom Advertising India.
What does the mandate cover?
Brand campaigns, social media, digital activations and consumer participation initiatives.
How was the agency chosen?
Through a multi-agency pitch, according to the report.
Source: Mediainfoline, 2 November 2026.
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