The Affle Perion acquisition values the adtech firm at about $420 million in an all-cash deal. Affle 3iL Ltd., a subsidiary of Affle International Pte. Ltd., has signed a definitive agreement to buy Perion Network Ltd. at $11.70 per share, a 34.5% premium to Perion’s 30 October 2026 closing price.
The deal was announced on 1 November 2026. Perion’s board unanimously approved the merger agreement, according to RTTNews, and Adweek reported on 2 November that Perion focuses on CTV, DOOH and retail media.
What are the terms of the Affle Perion deal?
Perion becomes a wholly owned subsidiary and keeps operating under the Perion brand. A 40-day “go-shop” period ending 11 December 2026 lets Perion and its financial advisor seek alternative offers, though Perion says there is no guarantee that will produce a superior one. Closing is expected in early 2027, subject to shareholder approval, regulatory clearances including Hart-Scott-Rodino review, and other standard conditions. Perion would then be delisted from Nasdaq and the Tel Aviv Stock Exchange.
Adweek reported that, excluding roughly $228 million in cash and investments as of 30 September, Affle is effectively paying about $192 million for the operating business, roughly 3.7x Perion’s projected 2026 adjusted EBITDA of $51 million to $53 million. Those are Adweek’s figures. Luma Partners was Affle’s sole financial advisor, and the deal is backed by debt financing from Citibank.
Why does the deal matter for Indian marketers?
Affle is an Indian performance marketing firm. Campaign India’s headline framed the deal as bridging the advertising funnel by uniting mobile performance with connected television. For Indian advertisers, the combination is aimed at pairing Affle’s mobile reach with Perion’s CTV, DOOH and retail-media products.
Industry Reaction and Expert Commentary
Affle CEO, chair and managing director Anuj Khanna Sohum said the deal could “unlock greater ROI for advertisers and publishers alike.” Perion CEO Tal Jacobson said the pairing will “create new opportunities for brands, agencies, and media owners worldwide.” Luma Partners founder and CEO Terence Kawaja called the low price “icing on the cake” and said the deal is strategic, not financial. Perion shares rose 31% on Monday to about $11.42, per Adweek.
What Happens Next?
Attention turns to the go-shop window that ends on 11 December 2026, followed by shareholder votes and antitrust review ahead of a close expected in early 2027.
Frequently Asked Questions
How much is Affle paying for Perion?
About $420 million in cash, or $11.70 per Perion share.
When will the Affle-Perion deal close?
Early 2027, subject to shareholder approval and regulatory clearances including Hart-Scott-Rodino review.
What is the go-shop period?
A 40-day window ending 11 December 2026 in which Perion can seek alternative offers.
Source: RTTNews, 1 November 2026; Adweek, 2 November 2026.
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