Nestlé India raised its advertising and marketing spend by 46% in the second quarter of FY27 while total sales grew 20.5% year on year to ₹6,782.2 crore. Exchange4media reported the figures on October 15, 2026.
Profit after tax rose 36.3% to ₹1,026.8 crore and the EBITDA margin stood at 23.8%, with domestic sales up 20.4%.
Why Did Nestlé India Increase Ad Spends by 46%?
Chairman and Managing Director Manish Tiwary highlighted a focus on operational efficiencies while increasing brand spending. The report does not state the absolute rupee amount of the ad spend. Brand activity covered KitKat Delights Choco Lava, the Nescafé Sunrise relaunch and the promotion of Maggi Masala-ae-Magic for regional cooking.
Which Categories and Channels Drove Nestlé India’s Growth?
Confectionery posted double-digit, volume-led growth with KitKat gaining share. In beverages, Nescafé Classic, Nescafé Gold (double-digit growth) and ready-to-drink coffee contributed. Maggi noodles gained rural penetration, and pet food grew at a strong double-digit rate on digital engagement and focused distribution. E-commerce remained an important channel, general trade grew double digits across town classes led by rural markets, and out-of-home grew, including the Nescafé Duo Gusto machine. Sales teams used digital tools on the NestMitra retailer platform.
Industry Reaction and Expert Commentary
No analyst or ad-industry commentary was included in the source, and Industrial Front found no verified market reaction at the time of writing.
What Happens Next?
Exports also grew at a double-digit rate: Maggi Masala-ae-Magic entered Canada, Nescafé Sunrise expanded into five West African markets and a new instant coffee variant launched in the Middle East. Marketers will watch whether higher brand investment continues into the festive quarter.
Frequently Asked Questions
By how much did Nestlé India raise ad spends in Q2 FY27?
Advertising and marketing spend rose 46%, according to exchange4media.
What were Nestlé India’s Q2 FY27 sales?
Total sales were ₹6,782.2 crore, up 20.5% year on year.
What was the profit growth?
Profit after tax rose 36.3% to ₹1,026.8 crore.
Source: exchange4media, October 15, 2026.
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