The Home Credit Diwali campaign, #ApnoKeSaathDiwali, is a new brand film from Home Credit India that explores how the idea of “home” changes as children grow up and live independently. The campaign was reported by afaqs! on 28 October 2026.
The film follows Manish, a young man who has moved from Shimla to Mumbai and cannot travel home for Diwali because of work. Instead, he invites his parents to celebrate the festival with him in Mumbai.
What Is the Story Behind the Home Credit Diwali Campaign?
In the film’s key moment, Manish’s father discovers that his son bought the household appliances in the apartment with his own earnings, with help from Home Credit. The parents then meet Manish’s neighbours and friends, and the apartment slowly begins to feel familiar to them. The report says the campaign ties into Home Credit’s #ZindagiHit thought.
Where Is the Campaign Running?
According to afaqs!, the campaign is being shared across YouTube, Instagram, Facebook, X and LinkedIn. The report does not name an agency behind the film, and no media spend figure was disclosed.
Industry Reaction and Expert Commentary
Ashish Tiwari, chief marketing and people officer at Home Credit India, said in the report: “As children grow up and build lives of their own, the relationship with their parents quietly evolves.” No independent analyst or trade-body comment on the campaign was found, and no performance data had been published at the time of writing.
What Happens Next?
The film is live for the festive season. Marketers will be watching whether emotional, story-led Diwali films like this one translate into engagement across the social platforms listed above. Home Credit has not shared view counts or targets.
Frequently Asked Questions
What is Home Credit India’s Diwali 2026 campaign?
It is the #ApnoKeSaathDiwali film, which tells the story of Manish, a young professional in Mumbai who invites his parents to celebrate Diwali with him instead of travelling home.
Which platforms is the campaign on?
The afaqs! report lists YouTube, Instagram, Facebook, X and LinkedIn.
Who created the campaign?
The report does not name an agency. Ashish Tiwari, chief marketing and people officer at Home Credit India, is the executive quoted.
Leave a comment