Multimodal AI India usage, covering text, voice, images and video, is projected to nearly double to 43% of daily use by 2030, according to Ericsson ConsumerLab research reported by IANS on 26 October 2026.
The report says AI usage in India is expected to rise 95.45% from the current 22%, while the global average stands at 30%.
Why Is Multimodal AI Use Growing So Fast in India?
The study points to consumers using AI more on the move and sharing more images, video and voice. Consumers also expect AI services to save about one hour of screen time each day. Looking ahead, 38% of smartphone users expect to use agentic AI by 2030, up from 4% now.
Who Are AI Super Users and Why Do They Matter?
Globally, AI super users make up about 10% of consumers today and are expected to reach 30% by 2030. They generate over 80% of all AI activity. For these users, response time has 2.5 times the influence on network satisfaction compared with average users.
What Does This Mean for Networks and Indian Businesses?
The report says growing on-the-go use and more image, video and voice sharing will make network traffic more upload-heavy and unevenly distributed. For telecom operators and businesses building AI services, this raises the importance of responsive, high-capacity networks.
Industry Reaction and Expert Commentary
Nitin Bansal, Managing Director, Ericsson India, said AI is becoming an integral part of how consumers search, create and communicate today. He added that high-performing networks will be key to the responsiveness, capacity and reliability that new AI experiences need, and that India’s digital foundation offers an opportunity to support this phase of adoption.
The report also flags a trust concern: more than half of daily AI users are strongly concerned about fake or hacked AI assistants.
What Happens Next?
The projections run to 2030, so near-term signals to watch include growth in agentic AI services, network upgrades for upload-heavy traffic, and how providers address security concerns around AI assistants. No government or operator response to the study was found at the time of writing.
Frequently Asked Questions
What share of Indians will use multimodal AI daily by 2030?
The Ericsson ConsumerLab research projects daily multimodal AI use in India to nearly double to 43% by 2030.
How many people use AI in India today according to the study?
The report puts AI usage in India at 22% currently, compared with a global average of 30%, and expects a 95.45% rise.
What is agentic AI use expected to be?
About 38% of smartphone users expect to use agentic AI by 2030, up from 4% now.
Source: IANS, 26 October 2026, citing Ericsson ConsumerLab.
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