India Beverage Market to Double by 2030: Alternicq

The India beverage market could double by 2030 from its 2025 level, according to Ashutosh Tripathi, business head for beverages packaging at Alternicq (formerly Manjushree Technopack). He spoke at Drinktec 2026 in Mumbai, in a report published by Packaging South Asia on 6 November 2026.

Tripathi said the industry returned to strong growth in 2026 after three years of largely flat consumption, with most major brands reporting double-digit growth.

What Is Driving Growth in the India Beverage Market?

Growth is being driven by per-capita consumption, market penetration and new players, Tripathi said. One new brand reportedly grew 60-70%. He expects the trend to continue for two to three years across packaged water, juices and carbonated drinks.

How Are Packaging Costs Affecting Beverage Brands?

Packaging costs for beverage companies are estimated at 50-60% above their levels of a couple of years ago. Brands are reluctant to raise prices because of established price points of Rs10, Rs20 and Rs30 and high price sensitivity, especially in rural markets, so manufacturers are absorbing much of the added cost.

India has enough domestic capacity for standard plastics and resins, but specialty functional resins for carbonated drink closures are still imported from the Middle East.

What Does It Mean for Packaging Makers?

Alternicq’s revenue has roughly tripled since Advent International acquired Manjushree Technopack in 2018. Bottle designs, neck finishes and closures are typically modified every four to five years, and Alternicq did not announce a specific new product at Drinktec 2026.

Market Reaction and Industry Response

No separate trade-body or analyst response to Tripathi’s outlook was found in the source reviewed at the time of writing.

What Happens Next?

If the projected doubling by 2030 holds, demand for bottles and closures would rise with it, while the pricing squeeze described above remains a pressure point for packaging makers and brands alike.

Frequently Asked Questions

Will India’s beverage market double by 2030?

Alternicq’s Ashutosh Tripathi said it could double by 2030 from its 2025 level; this is an executive’s outlook, not an official forecast.

How much have beverage packaging costs risen?

They are estimated at 50-60% above levels of a couple of years ago.

Why are brands not raising prices?

Established price points of Rs10, Rs20 and Rs30 and high price sensitivity, especially in rural markets.

Source: Packaging South Asia, 6 November 2026.