Tata 1mg has launched an egg white protein powder in India as a non-dairy alternative to whey protein, priced at ₹2,495 for a 1 kg pack at launch. The company positions the product for consumers who find whey hard to digest and for buyers facing higher whey prices over the past year.
The launch was announced from New Delhi on October 27, 2026. The egg white protein powder is sold on 1mg.com, the Tata 1mg app and Amazon, against a listed MRP of ₹2,995. Each 36 g scoop costs less than ₹90, according to the company.
What Does Tata 1mg’s Egg White Protein Powder Offer?
Each 36 g scoop provides 24 g of protein, which Tata 1mg equates to about seven egg whites. The company says the powder contains all nine essential amino acids and 5.6 g of branched-chain amino acids (BCAAs). It comes in two flavours, Chocolate and Cold Coffee.
The product is naturally dairy-free and lactose-free. Tata 1mg states that it has no added refined sugar and no added thickeners, anti-caking agents or preservatives.
Why Is Tata 1mg Offering an Alternative to Whey Protein?
Tata 1mg says whey prices in India rose significantly over the past year, and that some lactose-intolerant consumers report discomfort with whey. Ketan Bhatia, Vice President at Tata 1mg, said that whey “has traditionally been one of the most preferred protein sources” but “does not work equally well for everyone.”
The positioning places egg white protein as a lactose-free option within the sports nutrition and protein supplement category. The company has not shared sales targets or volume plans for the product.
How Is the Product Tested?
Tata 1mg says every batch is tested by independent NABL-certified laboratories for protein delivery, heavy metals, pesticides and banned antibiotics. Buyers can access the test reports by scanning a QR code on the pack. Batch-level transparency of this kind is becoming a selling point for protein supplements, where label accuracy is a common consumer concern.
Market Reaction and Industry Response
No analyst commentary, trade body statement or competitor response to the launch was found at the time of writing. Tata 1mg did not disclose where the powder is manufactured or how it will be distributed beyond online channels.
What Happens Next?
The launch price of ₹2,495 sits below the ₹2,995 MRP, and the company has not said how long the launch price will apply. Readers should watch for additional flavours, pack sizes and any move into offline retail. Sales performance data has not been released.
Frequently Asked Questions
How much does Tata 1mg’s egg white protein powder cost?
A 1 kg pack is priced at ₹2,495 at launch against an MRP of ₹2,995. Tata 1mg says each 36 g serving costs less than ₹90.
How much protein is in one scoop?
One 36 g scoop delivers 24 g of protein, about seven egg whites, along with all nine essential amino acids and 5.6 g of BCAAs, according to the company.
Where can I buy it, and which flavours are available?
It is available on 1mg.com, the Tata 1mg app and Amazon in Chocolate and Cold Coffee flavours.
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